Bold Director Lena Beug was born and raised in the West of Ireland. After studying fine art and law she moved to New York City in the mid-nineties landing an internship at MTV. The internship turned into a full-time job, and she moved up the ranks becoming an art director. Her MTV promo campaigns won multiple awards including gold silver and bronze at the One Show. Lena began directing commercials whilst still creating memorable campaigns for MTV. For example, the music video, ‘Merry XXXLMAS’ which was voted funniest video of the year by Rolling Stone. Lena has worked extensively in the US as well as in Canada and Ireland. Her work is recognisable for its quirky vibrant art direction and expressive performances.  

Commercial clients include eBay, Honda, GMC, Ikea, McDonald’s, Capital One, Skittles, Walmart, Vodafone, MOMA, X Box, BBC and National Lottery.